Intro to MMA: Assignment 1

Research Assignment in Introduction to Multimedia Arts

What are the trends in Multimedia Production?

Audio

1) Spotify

Spotify is a Swedish Audio Streaming Platform founded April, 2006. It is currently the world's largest music streaming service provider with over 365 million monthly active listeners. (Guilty as charged!) 

Spotify offers digital copyrighted music and podcasts including more than 70 million songs, from record labels, media companies, and content creators.

2) Airpods/Earpods

 These wireless Bluetooth-activated earbuds have been on the top of the trends since September 2016 and even more so March 2019. Why are they popular? Despite it's expensive pricing and it's constant need to recharge unlike the usual earphones? 

Well, the dilemma for the constant "wire-crumpling-in-our-pockets" seem to be liberating for these non-wired bluetooth babies. Not having a cable connecting to your phone gives a certain sense of ease, it avoids tangling, accidents, and is a lot less cumbersome.

3) Alexa AI

Have you heard of Alexa? The ever-so-popular digital voice assistant is an audio-generated machine capable of performing tasks through voice-command. 

She can create to-do lists, dial a phone call for your pizza deliveries, play you music, and integrate with smart home devices.

Video Production

1) Tiktok

As of July 2018, Tiktok was reporting 500 million monthly active users worldwide. That’s bigger than Twitter, half the size of Instagram, and it's better than Vine. 

The idea behind TikTok is pretty simple: it’s a platform for sharing short videos, and it can be up to 15 seconds long, there are different songs and filters you can apply to them, and you can create collaborative split-screen videos by replying to someone else’s post.

Why is Tiktok so popular? The kids love it. Adults don’t understand it. But there’s no denying its popularity. With it's user-friendly interface, no wonder video creators are gushing all about it. 

2) Capcut

Capcut is a feature packed popular video editing application that makes android users easily post-produce their audiovisual creations. 

It gained popularity because of it's link with Tiktok which makes it's users easily post their creations on the said app. 

3) Adobe Premiere Pro

Adobe Premiere Pro is currently the industry-leading video editor. Professionals have been using this software for the film and video industry for as long as it has been released. 

Premiere Pro can be used for all common video editing tasks necessary for producing broadcast-quality, high-definition video.

Photography

1) Film Cameras

 Yes, the hype of usage in film photography is back, No, we're not talking about DSLRs and other high quality gadgets, we're talking vintage. Disposables, Point-and-Shoot, Pentax, you name it. But why is it coming back despite the advancement of today's technology? Why go back, right? Well the Gen-Z kids are tired of how accessible a perfect photo can be, which is why people are putting down their smartphones or DSLR cameras in favor of shooting the old-fashioned way.

2) Instagram

Instagram is an American photo and video sharing social networking service. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. 

People can curate their feed which makes their application so addicting. Users can also view the Browse channel to find new popular posts and new people to follow.

3) Adobe Lightroom

Adobe Photoshop Lightroom is a creative image organization and image manipulation software.

Lightroom's editing functions include white balance, tone, presence, tone curve, HSL, color grading, detail, lens corrections, and calibration manipulation, as well as transformation, spot removal, and so much more which is why it's so in demand with professional photographers and content creators.

Drawing & Graphics Design

1) Drawing Tablets

Drawing tablets are useful for artists that want to create digital works that feel natural and are looking to improve their digital expressions. 

Tablets use softwares and stylus pens to make the tool whatever you want it to be, whether it be a  paintbrush, marker, pencil, chalk or eraser.

2) Medibang 

Medibang Paint is an extremely easy to use painting software that includes numerous brushes, backgrounds, textures, and comic book fonts for user to use to make their ideas come to life. 

Registering at the online art community MediBang allows users to have access to cloud storage and share their work, and create groups with other users.

Users get access to 700 tones, textures, backgrounds and word balloons for free. Additional to that, MediBang Paint’s interface is extremely simple and user friendly.

3)  Canva 

Canva is a free graphic design platform that allows you to easily create invitations, business cards, flyers, lesson plans, Zoom backgrounds, and more using professionally designed templates. 

From first-hand experience I really love this app because it helps me get ideas for making presentations because of all the free creations that are also mostly made by Filipino Graphic Designers.

Animation

1)  Adobe After Effects 

Adobe After Effects is a digital visual effects, motion graphics, and compositing application. It is also used in the post-production process of film-making, video games, and television production.

Among other things, After Effects can be used for keying, tracking, compositing, and animation. 

Most professional graphic designers that also provide amazing content on commercials and ads use this software.

2) CGI

CGI is the application of computer graphics to create or contribute to images in art, printed media, video games, simulators, computer animation and VFX in films, television programs, shorts, commercials, and videos.

It is now widely used in the media, whether it be through movies, advertisements, commercials, series, and many more.

3) Autodesk Maya 

Autodesk Maya, is a 3D computer graphics application that runs on Windows, macOS, and Linux. It is used to create assets for interactive 3D applications (including video games), animated films, TV series, and visual effects.

The Maya software has been very popular to artists and they've had many chances to collaborate with known studios like Walt Disney Feature Animation with it's film "Dinosaur". 

The company had also received Academy Awards for technical achievement in films like "The Lord of the Rings", "Ice Age", and "Star Wars".

Multimedia Publishing

1) Adobe InDesign

Adobe InDesign is the industry-leading layout and page design software for print and digital media.

Create beautiful graphic designs with typography and quickly share content and feedback in PDF. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.

2) Affinity Publisher 

This software is our top choice for a subscription-free alternative to InDesign. It has a similar interface and is broadly capable of most of the same tasks, with excellent page layout features for both printed and online media. 

You can import InDesign files, as well as raster and vector files. It also now offers full preflight checking that will alert you to any possible errors in your documents.

3) Xara Page & Layout Designer

There's a lot to like about this software, particularly the price. 

The interface looks a little dated, but it's easy to get to grips with, and it comes with plenty of templates to get you up and running quickly. It even supports Pantone colours and exports PDF/X files for accurate print reproduction.

Web Designing

1) Wix

Wix is a user-friendly web design software for complete beginners. 

Choose from over 800 templates or answer a few questions from Wix Artificial Design Intelligence (ADI). ADI will automatically build a website based on your responses. To customize it, drag and drop elements on the screen and edit as you see fit.

2) Wordpress 

WordPress powers 40% of websites around the world, and no wonder. 

This web builder offers thousands of pre-made themes and a high level of customization, making it a perfect choice when building a website to fit your brand. WordPress also has an excellent content management system (CMS).

3) Webflow 

Webflow is an all-in-one responsive web design tool. 

Build interactions and animations into your website, drag-and-drop unstyled HTML elements. Or make use of pre-built elements like sliders, tabs, and background videos.

Thank You For Reading!